A poster for a film that is coming out should be able to catch the viewers eye and draw them in, they also need to show a bit on what the film is about and what genre the film slots in to. This is down by the colouring, font, the catch phrase. In this poster we can tell that the film is quite dark and gloomy from its choice of colours, they are dark and eary. There is also a bright light which tells us that in the film amoung darkness there is a light and light is building. In this case bad is happening and something good is going to or try to stop it.
Billboards
Billboards are a main way to advertise your film, it is aimed for mainly everyone, people driving in their car or people walking in the city. They are very grand and big so they need to have big pictures and large font for all to see and so they can see from a while back. They also need to have minimal infomation but enough because if someone is driving past on the motorway they are not going to have a lot of time to study the billboard so it needs to be quick and easy information to the point.
Trailers
Trailers are on of the most creative marketing technique. Its a way of shortening a film so that the audience can have an idea of the film and its plot which will draw them in and want to watch more, but not given away to much so they dont need to see it. They preview trailers on T.V, in cinemas, or on the internet which is a growing place to see new trailers on sights such as Youtube
Magazine
Magazines are sort of a dieing way to market because of the vast increase of population on the internet, however if the the film is the main story of the magazine, such as this copy of Empire then it will be worthwhile as it is the first thing people will see.
Merchandise
Merchandise is not a main way of promoting and getting a film out, because they generally do not sell well. Only the 'die-hard' Harry Potter fans are going to buy the t shirt, i mean that it is not an essential. However if you see the shirt, you understand that this film will be a big production as there are shirts being made and sold
Sticker Book
Another smaller part of marketing a film are sticker books. These are aimed at the younger generation as children are appealed to Harry Potter and sticker books, sticker books are not made for every film only ones that are appealed to children. I mean your not going to find a sticker book of the new 'Saw' movie, as this movie is not being aimed at children as it is rated 18+
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